Media Relations & Press Releases
Launched Expressions From Hallmark brand to national trade media. Amassed lengthy editorial coverage and placement of key messages in 100 percent of targeted publications.
Led many consumer publicity campaigns that generated articles in USA Today, Wall Street Journal, CNN News, Today Show, and hundreds of local-market newspapers, broadcast, news programs, and trade journals.
Doubled annual media coverage for Ambassador brand in trade publications by creating a strategic, targeted, and measurable media plan.